Social Responsibilities 社会责任

"Conveying Love" - Charity Donation of RMB5 million to Help Women from Ethnic Minorities

Care for women is an important part of Embry’s “Love and Care” community activities.  2011 was the fifth time the Group jointly organized the “Conveying Love” charity donation activity with the China Women’s Development Foundation. Embry made a donation of around RMB5 million in kind to the Foundation to help women from ethnic minorities in remote areas in the Mainland, including Yixian in Baoding, Hebei Province (Manchu Clan), Qianxi Nanzhou in Guizhou Province (Miao Clan), Fangchenggang City in Guangxi Province (Dong Clan),Yanji in Jilin Province (Xian Clan) and Chifeng in Inner Mongolia (Mongolian Clan), giving attention and care to their physical and mental well-being.  Not only did this event highlight Embry’s spirit of charity of  “True Love, True Self, True Heart”, it also demonstrated the sustained efforts of the Group in social and charitable affairs.  In addition, on 24 November, Embry’s lingerie specialist team visited the Miao villages in Qianxi Nanzhou in Guizhou, to promote women’s health knowledge through donations in kind and health seminars, and convey the belief in health and self-confidence.  Hence, Embry was awarded the prize of “Caring Enterprise in Community Services for Women in China” in 2011 as recognition.